My Newest Obsession

Joe Fresh. If you haven't heard of it yet, you will! It is definitely my newest favorite store. While in NYC this past weekend for the Make It A Woman's Day event my colleagues and I had dinner with some of our friends from Women's Day Magazine and they recommended we make a stop at Joe Fresh on our weekend shopping extravaganza... {ok, so maybe "extravaganza" is a bit of an exaggeration.}  

Not only was the selection, store and staff awesome, the prices were even better! Don't get me wrong, I love designer labels, but due to the fact I'm a shopoholic, I need to get my fashion fix at a reasonable price. We loved it so much we made a second trip back before we left town. Think H&M/Forever21 prices, but even better quality. It is currently only in NY and NJ, but I'm hoping it makes it was to the midwest soon.